It’s time to put your home or apartment on sale or rent, either because you move to a larger or smaller space (depending on the case) in the same city where you live but you do not have time to make appointments and present the house.
Ask for recommendations to friends or acquaintances
If you know of someone who has recently put up for sale or rent a property through a real estate agent, ask for information. If you are satisfied with the real estate agent who worked with him, it is a good indicator.
Avoid turning to family or friends
We often rely on family or friends to get certain products and services at a cheaper price, driven by the confidence we have in these people. However, it is better to go to an expert on the subject.
Review your marketing plan
The real estate agent that best suits you is the one that has the best marketing plan that fits your budget and the characteristics of the property (condition, location, age). Check where and how you will advertise your property.
Corroborate if you are up to date
With the rapid growth of the internet and real estate sales through this medium, it is very important that your real estate agent knows the latest on this channel, and advertise your property on real estate portals online.
Interview it thoroughly
When you meet the real estate agent, do not expect a casual talk. Get prepared as if it were a job interview and ask him all the possible questions, to know his experience and his way of working.
Request references
Ask the agents you are interviewing a list of clients you have worked with in the past six months. Contact them and ask them for information on how the agent works and whether or not they are satisfied with him.
Not all that glitters is gold
Be careful with selecting a real estate agent who charges few fees or commissions, as the agent must cover various expenses like advertising. Also do not go for the agent who rates your house with the highest price.
Inquire about its negotiating capacity
When you interview the real estate agent, to give you an idea about your negotiating capacity, see how you handle the issue of fees and commissions. With this you will realize how you will sell or rent your house in the future.
Beware of the temporality of the contract
Choose a trial period of three months in the contract you make with the real estate agent. If you disagree with your performance, you will have more flexibility to change it.
Franchise agents
Although it is no guarantee of a resounding success, a real estate agent belonging to a franchise or real estate agency guarantees standards of quality and customer service.
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