The first thing to consider when it comes to putting a high standing property for sale or rent is to know if we want to do it in person and deal with the entire marketing process , or we want to delegate it to another person or company.
Any real estate property and more if it is an exclusive, deserves the best commercial deal from the beginning. What should be done is to set a coherent price to the market, with perhaps a certain margin of negotiation.
Techniques, tricks and practices that we must execute to achieve in the shortest possible time and the best conditions, the objective we pursue.
The first thing is an excellent photographic report, and if it is accompanied by a video, the better. It is already known that a picture is worth a thousand words. If the property is sold empty, without furniture or these are in poor condition, you can use the technique of home staging, which consists of decorating the property with props, giving a healthy appearance to it. It can be done even digitally and in 3D. We will give a great image of what can become a property, which otherwise would go unnoticed.
Another original commercial action is to order the real estate agency to organize an “open house”, which is to invite potential interested parties to visit the property on a specific day at any time without any pressure or appointment. If accompanied by hiring a catering company and inviting customers to an on-site cocktail, we will exponentially enhance the memory of the property.
A good agency will do everything possible to get the target set, which is the sale or rental of the property. It will use all its commercial resources and good work. It will filter the clients that are really interesting, avoiding real estate tourists and curious. It will advise the parties throughout the process and provide all the necessary coverage throughout the marketing process.
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